Hello & Welcome

I’m an NYC based Executive Creative Director

Hewlet Packard Enterprise

In 2016 I joined Publicis Group to build and lead an international team to service all 11 markets for HPE.
An Enterprise B2B brand that needed to stand out in a crowded and growing space.

We drove real business results with data driven digital marketing.
We created memorable and impactful brand experiences
at every touchpoint and gave the brand a likable and relatable personality.

multi-year integrated global campaigns

Hewlet Packard Enterprise

A six year and counting agency relationship. A lot of great work and a lot of talented people that touched it.

Fiverr

We took the most ridiculous event in political history and used it to inspire small businesses to seize the day. Because when opportunity knocks on your corrugated door, you roll that puppy up.

Superbowl spot & Social Activation

Fiverr

In one night Fiverr Awareness jumped 56% with small businesses and 214% jump with medium.
The work also received a One Show Pencil. The first of hopefully many for the Brand.

Heineken

Remember the 2020 holiday season? Yep, it sucked.
But cold beer, friends and Awkwafina helped make them a bit better.

Holiday activation & PR effort

Heineken

One of Heinekens most successful Holiday promotions. A lot of coverage was received and a lot of beer was sold.

Shine MSG “Instrument of Hope”

Nothing is more frustrating than watching the news cycle of a school shooting fade away.
While politics makes real change impossible, we wanted to help those that help those
effected by the tragedy. A group of brave survivors in Parkland started an organization
to help survivors of violence by using the healing power of the arts.
We wanted to shine some light on the good they do and the uphill battle they face.

Social Activation & PR effort

instrument of hope

Yes, this received an amazing amount of earned media.
But we also designed and built a symbol of hope that was played by
The Who, The Specials, Panic at the Disco and on Broadway. Pretty cool.

Krylon “Make it yours”

A simple idea based on a truth.
You can make something worth much more just by putting a coat of paint on it.

Integrated campaign

Krylon

The campaign was recognized by every award show and well exceeded performance goals for the brand.
Pinterest used it as a “best in class” example of its buyable pins functionality.

microsoft

I led Microsoft teams at two different agencies between 2014-2017.
B2B campaigns for Azure & Office and consumer product launches for Windows and Surface Tablets.

Multi-year integrated and global campaigns

microsoft

Windows 10 launch was a huge global success.
MSFT was starting its resurgence back to greatness which was amazing to watch and be a part of it.

TNT Mob City

TNT had a cool new show written by the creator of The Walking Dead.
But how do you create BUZZ in an oversaturated market?
You tell the story before its premier. 140 characters at time.

social activation and PR effort

TNT Mob City

Outside of the impressive results, twitter used this case study as a “best in class” example of the power of its platform.